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Xocai has a unique business model with a unique product. Who doesn’t love chocolate? But the thing is… that in and of itself is USELESS.
Without the ability to market or grow your xocai business, you’ll still be left with nothing but chocolate when I know you want more.
That’s why its so important you learn how to market your xocai business right now…
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Dubious Claims Made By Founders With Sketchy Past
My aunt recently sent me a sample of Xocai chocolate. She is thinking of becoming a distributor and has been told it’s low in fat, suppresses appetite, is safe for diabetics, and maybe even staves off cancer with its high levels of antioxidants. When I tried the samples, I was surprised. This is some tasty chocolate! Potent but not bitter, creamy but with no heaviness, it’s an excellent dark chocolate.
But when I went online to see how much this stuff costs, I discovered it is also quite expensive. At $1 for each 6 gram square (about the size of a Hershey’s miniature) it is pricier by weight than the fancy handmade chocolates I sometimes pick up at Kee’s in SoHo. The price didn’t ring my alarm bells, but the zillions of sites making fantastic health claims sure did. So I did a little googling. Here’s what I found:
The low fat claim? Not so much. Xocai Power Square actually has slightly MORE fat per serving than Hershey’s Special Dark Chocolate. It’s a small difference - 2 grams vs 1.8 grams in each square. But still, it’s false advertising. What’s it low in fat compared to? Fudge? Xocai’s chocolate is also higher in saturated fat and calories than Hershey’s Dark. The only department that Xocai beat Hershey’s was carbohydrates, particularly sugar, where Xocai has 25% less.
I guess that’s why Xocai claims their chocolate is safe for diabetics. Except that’s not quite true either. According to Melissa Armstrong, a dietitian from the Diabetes Center quoted by The Sydney Morning Herald, “If you ate a lot of this [Xocai Powerhouse Cookie] I’m convinced your blood glucose levels would rise and you certainly get plenty of calories.”
The labeling on Xocai’s chocolate might not even be accurate, seeing as how Xocai’s founders, Jeanette and Martin Brooks, filed bankruptcy after their last company, Pure De-Lite, was found falsifying the nutritional content of their Pure De-Lite Chocolate Bar. They marketed to diabetics, claiming it was sugar free, but the FDA tests said otherwise.
Mr and Mrs Brooks have a long track record of false claims, failed companies, and litigation. They founded Phoenix Corp in 1988, only to be shut down by the FDA when their Phoenix Fiber Cookie was discovered to have twice as many calories and five times as much fat as advertised. They were sued by distributors for $50 million. I guess that’s why they decided to sell Xocai through a multi-level marketing pyramid and not on store shelves.
Oh well. At least it’s tasty.
Sources:
1. Sydney Morning Herald, “Sweet schemes: the great chocolate rip-off,” 8/2/08,
http://www.smh.com.au/…
2. Sydney Morning Herald, “Health claims dangerous for diabetics” 8/4/08,
http://www.smh.com.au/…
3. Xocai website for nutritional content
http://www.mxicorp.com…
4. Hershey’s website for nutritional content
http://www.hersheys.co…
5. Brainwood Times, “Rip-off victims unprotected,” 8/4/08
http://braidwood.yourg…
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